Social Media is a very powerful tool, and when used correctly, can be a great way to boost your dental marketing campaign, however, there are some rules that all small businesses should be aware of.
I recently came across an article in Prevention Magazine about the 14 Facebook Etiquette Rules You Should Never Break as well as etiquette rules for small businesses on Outbound Engine.com, which got me thinking about Social media rules for dental practices.
Below are a few social media etiquette tips that I hope you will find helpful for your dental practice.
Complete Profiles-There is nothing worse than seeing an incomplete profile. If you have moved your dental practice and have yet to update your social media contact information, you will lose business. Keep your contact information fresh and include photos of your office. If you show you care, others will too.
Personal Should Be Left Personal-Never use your personal Facebook page to promote your dental practice. Of course, it is perfectly fine to have a personal Facebook and Twitter page, just make sure you keep them separate from your business page. If you want to rant on about religion or politics or complain about something, use your personal social media pages.
Self Promotion-The worst thing you can do is ask other people to like your Facebook business page. Begging for likes will make you look desperate.
Ask For Permission-If you have pictures of patients be sure to ask for permission as not everyone likes to have their photos on social media. Ask your patients before you post pictures, especially when it comes to children.
Interact-Not responding to comments on your page is professional suicide. Be sure to let your fans and friends know how much you appreciate them stopping by your page.
Keep it Positive-When posting on Facebook, Twitter, Instagram, Pinterest or any other social media pages it is important to stay positive. When people see positive posts, it makes them more curious about your dental practice.
If you would like more information regarding social media, call or click and schedule a no obligation dental marketing consultation with Blatchford Solutions today.