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What is your Purple Cow?
Seth Godin’s book, "The Purple Cow: Transform Your Business By Being Remarkable,” shares how a cup of coffee became Starbucks, ice cream became Häagen-Dazs®, and a secretarial chair became the…
Transfer of authority in the dental practice: Buyer vs. Seller
Here is a familiar scenario playing out more and more often in dental practices. A young doctor purchases a selling doctor’s practice for $750,000 and becomes the sole owner. Yet…
Time and Effort vs. Results
We were born into a time and results based world. We think if we work harder and longer, we will achieve our dreams. Our fathers and families are part of…
Three Ways to Better Manage Overhead
There is no doubt that the economy has impacted, to varying degrees, almost all dental teams and patients. People just are not spending money like they have in the past.…
There Is No Final Answer
Many dentists are very comfortable with the status quo. We cling to the traditional methods and ways of thinking, rather than seeking the possibility of a better result. Change is…
The Patient Decision-Making Mystery
I am constantly amazed at the differences in people. From the initial phone conversation to acceptance or rejection of treatment, we are trying to figure out others. We want to…