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Dental Practice Management
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January 1, 2016

Dental Practice Marketing for the Webs Most Visible Dentist

Dental Practice Marketing

By Drs. Bill and Christina Blatchford Dental Practice Marketing

The world is changing fast. To keep up, your business needs to attract new dental patients. To do that, you need to change with the times, even if you are uncomfortable in a new environment. We are speaking to the dentist who is ignoring the digital world and making themselves invisible. We are flabbergasted to find dentists, usually experienced (meaning older), who have very little, if any, web presence.

A strong new patient flow is requisite for a healthy dental practice. You may have triple hygiene, which will keep you busy with single crowns. Yet, to be more efficient, you need new patients with quadrant dentistry. The internet is how people are finding dentists. Search engine optimization (SEO), social media, an interesting dental website, and great online content helps people discover you through Dental Practice Marketing .

Most people want instant results. We want our phones to connect and find answers five minutes ago. We want others to respond to our requests now. Dental patients are no different. To help them, your website needs to be easy to find and most importantly, mobile friendly. This requires you to eliminate all the speed bumps utilizing Dental Practice Marketing.

New digital tricks occur constantly with changing search algorithms, new social media channels, and better tools and methods becoming available. You don’t always have time to keep up. You need to focus on dentistry. Even if you are a tech-wizard, it is better to let someone else work to keep you at #1 in your area. That is what Dental Practice Marketing consultants do.

Ask yourself:

  • Do you understand SEO and how to make it work for your dental practice?
  • Is your website mobile-ready so people can quickly connect with your office? If not, people move on and you have lost them.
  • Does your dental website explain your skills and the things that make you special?
  • Do you have a dental practice Facebook page and are you actively contributing?
  • Are you on Twitter and do you tweet on a regular basis?
  • Have you incorporated video into your dental practice website and social media feed? Statistics suggest that video is one of the most important marketing trends today.

Make it easy on you and your dental practice by leaving the digital world to dental marketing experts. It allows you to do what you do best and to ensure you are NOT the internet’s most-invisible dentist.

For more Dental Practice Marketing information, check out:

www.dentainment.com

www.blatchford.com

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